brand values
Industry62 is formed around a set of shared values. Those values define what, how, and why we do the things we do. We accept projects because the clients share the same values with us, and we believe in their vision. We decline some, because we feel some companies are working toward goals, which we cannot share. We work on a value-based way on our daily lives, and on forming bigger vision for our company.
Although the values are well defined and clear for most of us, they are difficult to describe. Words might mean different things to different people, and tell a different story in different contexts. Some big and powerful words might end up sounding empty cliches.
Brand persons
Describing a personality is easier. We can relate to characteristics and personality traits easier than plain words. Therefore, humanizing a brand and transferring brand values into characteristics of a person is a good way to communicate the brand values and vides.
We are many, and the values we share are plenty. One person can’t tell the story from all angles. Therefore the brand persons are also two.
Let me introduce you: Mr. & Mrs. Industry62!
Frank the brave maveric
Frank is open, ambitious, honest and direct, also when dealing with unpleasant matters. Frank is different because of special expertise and know-how.
faith the humane explorer
Faith is softer and more curious than frank - A person who approves and encourages, Someone who explores new and unfamiliar areas.
Mix and match
Feel free to mix and match
Video
Let Frank and Faith speak for themselves